Farming For Our Future

The New Zealanders are ahead of the game when it comes to ag industry PR.

An initiative called "Farming For Our Future" has been on the rise for the past 2 years. They have ministry support and are about to launch it to the whole industry, looking for support across the board for a large-scale PR campaign.

As with the Australians, the Kiwis are considering a multi-faceted approach which stands more chance of success than a single direction project.

They are open about the fact that they've taken inspiration from the Irish "Agri-aware" initiative, which was set up post-BSE to improve public perception issues.

All good stuff and giving me some great ideas as to what we should be doing in the UK.